Unlike in the Internet's first generation, companies and governments are well aware of the significance of design choices, and are jostling to acquire power over, and appropriate value from, networked activity.
Where the first generation companies facilitate video advertising, the second generation of video companies is all about content marketing.
The Seventh Generation company is certainly well intentioned, but they haven't submitted formulations for evaluation.
"We know mobile app optimization is still in its infancy, with a few second generation companies out there on the market now," he told me.
He attributed the growing success of NYC as a tech hub to the fact that the city is today seeing the founding of second and third generation companies, which indicates a growing level of maturity (and experience), as well as a stability of the city's overall startup network, that didn't exist 10 years ago.
Atul Kirloskar is proud to run a "fourth-generation" company.
"We're a fifth-generation company," Sal Sunseri said the other afternoon in his office.
Port Morris, a fifth-generation company run by the DeLazzero family, was the original paving contractor.
Isseks Brothers, another fourth-generation company, claims to have similarly folkloric origins on the Lower East Side.
She writes, for example, of a fourth-generation company in central Italy, Rustichella d'Abruzzo, which makes dry pasta with handcrafted bronze molds, resulting in pasta with a roughened texture that makes sauce cling invitingly to it.
