Last week drinks giant Diageo launched the UK's first ever "branded" ready-mixed gin and tonic, made with Gordon's gin but less than 0.5% alcohol, to tap into burgeoning demand for an "adult" drink that is low in alcohol.
But the e-commerce juggernaut plans to launch its first ever branded cargo plane, the Amazon One, at Seattle's SeaFair Air Show on Friday.
According to Match Group CEO Mandy Ginsberg, speaking to investors on its Q3 earnings call this morning, Tinder is preparing to launch its first-ever brand marketing campaign that will promote the "single lifestyle" with billboard campaigns and other digital initiatives.
And so, with what Ms. Crozier labeled a "need to dramatically increase the work we're doing on the ground," the conservancy -- which until now has relied mostly on direct mail -- decided to undertake its first-ever branding campaign.
Archer, a boutique collection of residential-style hotels in sought-after cities (New York, Austin, Napa) and carefully selected suburbs (Burlington, Massachusetts, Florham Park, New Jersey), is launching its first-ever brand-wide Cyber Monday Sale.
In 1998 created the first ever upmarket brand of Russian vodka, Russian Standard.
Chris Del Gatto is jewelry's Golden Boy, responsible for creating the first ever luxury brand on the buy side of the jewelry industry, and establishing CIRCA as the largest global buyer of jewelry from the public.
For instance, when Cemex, the $15 billion multinational cement manufacturer, wanted to create its first ever global brand of concrete, it didn't develop a new lab or create a skunkworks project.
At the first ever SmackDown brand-exclusive pay-per-view in July, Vengeance, Lesnar took on Angle and Big Show in a No Disqualification Triple Threat match for his title, which ended after Angle hit his Angle Slam on both Big Show and Lesnar, pinning the champion to become WWE Champion for a fourth time.
