The firm's accidental outreach to black job candidates last week resulted in a new secretary, named Dawn, sitting outside Don's office.
Borthwick said that after the $20 million round in December, the first time betaworks has raised money in four years, the firm received additional outreach from other investors who wished to be more involved with betaworks.
Republicans have also recently created a firm aimed at outreach to women voters, called Burning Glass Consulting, while the National Republican Congressional Committee continues with a new effort, Project GROW, which is "designed to promote the role of women" within the party.
And so, Hearst will rely on telemarketing firms to do basic outreach to local business advertisers.
Tech firms should be doing outreach to schools in minority areas, but it's got to be more than just making donations and slapping logos on some computers.
The campaign paid $17.3m to Old Towne Media, based in Alexandria, Virginia, and more than $3m to Revolution Messaging, a Washington advertising firm that concentrates on digital outreach.
PR's position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included.
Earlier this week former employees of Sproul & Associates (operating under the name Voters Outreach of America), a firm hired by the Republican National Committee to register voters, told a Nevada TV station that their supervisors systematically tore up Democratic registrations.
And Paul Sullivan, director of veteran outreach for a law firm, Bergmann & Moore, questioned the new policy because it would not expedite claims that are on appeal, some of which are many years old.
The venture arm of the media and information services giant Bloomberg is just at it again; continuing its grand experiment in data-driven outreach to folks the firm thinks have the mettle to become the leaders of tomorrow's startups.
