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Discover Ludwig"firm orientation" is a correct and usable phrase in written English
It refers to the overall direction, goals, and values of a company or organization. Example: The new CEO has implemented a strong firm orientation towards sustainability and community involvement, which has greatly improved the company's public image.
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IEC consists of six interrelated key firm orientations.
This is particularly true with reference to the role that culture and cultural diversities may have in shaping firms' orientation toward Corporate Social Innovation (CSI).
His chronicle of investment bank life begins with a recap of his firm's orientation program.
Also, implementation of firm market orientation and corporate social responsibility is a critical issue requiring much more attention from practitioners (Voola and O'Cass 2010).
The presence of drivers affecting a firm's orientation towards sustainability partially explains the differences in the overall degree of sustainability at a firm or at a country level.
After having provided a description of research trends, the paper will highlight the determinants of a firm's orientation towards sustainability and the role that research has in promoting sustainability.
The most suitable tool to compare firms' social orientation in a wider context is, therefore, the Global Entrepreneurship Monitor (GEM) that documents the prevalence of social entrepreneurship (SE) in a given population.
To analyse the relationships between the firm's market orientation, entrepreneurial orientation, and firm performance, we develop a PLS-SEM using SmartPLS 3.0 (Ringle et al. 2015).
The questionnaire consisted of six sections: demographics, sources of farm income, use of various marketing channels, knowledge of production and marketing-related costs, measurement of the firm's market orientation and entrepreneurial orientation, and satisfaction with financial performance indicators.
A non-parametric statistical procedure was employed which informed, in a decreasing order, that the four major predictors of innovation were exporting orientation, firm size, foreign capital origin, and inter-industry differences.
"I am most excited about the firm's global orientation and focus on investing in entrepreneurs who will make an impact at scale.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com