Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
firm look
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "firm look" can be used in written English and is grammatically correct.
It is often used to describe a facial expression or mannerism that conveys determination or resolve. Example: She gave him a firm look, making it clear that she would not back down from her decision.
✓ Grammatically correct
News & Media
Formal & Business
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
16 human-written examples
"We'll take a hard, firm look at it," he said.
News & Media
But you will have to wake up the next day, put on firm look and push through life".
News & Media
If entrepreneurs that undergo stricter scrutiny have a higher success rate, then should a firm look to duplicate that by appearing more, not less, sceptical of new ideas?
News & Media
We'd be inclined to suggest hardship exemptions were it not for the likelihood that creative accountants might make every firm look like a hardship case.
News & Media
The effect of the accounting was to artificially and temporarily lower the firm's debt levels to hit certain targets, making the firm look healthier than it really was.
News & Media
In a YouTube series produced by Gatorade, the sports drink firm look "inside the edge" of top athletes, finding out what drives them to succeed (alongside some Gatorade promotion, naturally).
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
44 human-written examples
And finally, the firm looks unstable at the top.
News & Media
So much so, that breaking up the firm looks like a financial no-brainer.
News & Media
(Rosneft, a state-owned oil firm, looks too debt-ridden after buying part of Yukos).
News & Media
Sinopec isn't the only Chinese firm looking abroad for energy assets.
News & Media
This may be a concern to investors as the firm looks to raise a new fund.
News & Media
Expert writing Tips
Best practice
Use "firm look" when you want to convey a sense of resolve, determination, or authority without explicitly stating it. It adds a subtle nuance to the description of a character or situation.
Common error
Avoid using "firm look" excessively in informal or lighthearted contexts. The phrase carries a weight of seriousness, and overuse can make the writing sound overly dramatic or unnatural.
Source & Trust
87%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "firm look" functions primarily as a noun phrase, where "firm" modifies "look". It describes a specific type of gaze or expression, conveying determination or resolve. Ludwig examples show usage in describing characters and situations, as reported by Ludwig AI.
Frequent in
News & Media
60%
Formal & Business
20%
Science
10%
Less common in
Wiki
5%
Encyclopedias
3%
Reference
2%
Ludwig's WRAP-UP
The phrase "firm look" is an effective way to communicate determination and authority through visual description. As Ludwig AI confirms, it's grammatically correct and used across various contexts, particularly in news and media. While synonyms like "determined gaze" and "resolute expression" offer alternatives, "firm look" strikes a balance between formality and impact. Overusing it in informal scenarios can sound unnatural, but employing it thoughtfully can enhance the descriptive power of your writing. Remember to use "firm look" when a character's resolve or the seriousness of a situation needs to be subtly but effectively conveyed.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
determined gaze
Focuses more on the eyes and the unwavering nature of the look.
resolute expression
Emphasizes the facial expression conveying determination.
unwavering stare
Highlights the steadiness and intensity of the look.
steady gaze
Suggests a calm yet determined look.
intense look
Focuses on the intensity and emotional weight of the look.
serious expression
Conveys the gravity and lack of amusement in the look.
stern glance
Implies a stricter, more authoritative look.
determined countenance
A more formal way of describing a face showing determination.
unflinching gaze
Highlights the unwavering nature and lack of hesitation in the look.
forceful stare
Suggests a look that is powerful and assertive.
FAQs
How can I describe a "firm look"?
A "firm look" is often characterized by a steady gaze, a slight narrowing of the eyes, and a determined set to the mouth. It conveys resolve and a lack of willingness to back down.
When is it appropriate to use the phrase "firm look" in writing?
It's appropriate when describing a character who is resolute, in a position of authority, or facing a challenge with determination. The phrase is best suited for scenarios where seriousness and strength are emphasized.
What are some synonyms for "firm look"?
Some synonyms include "determined gaze", "resolute expression", or "unwavering stare". Each carries slightly different nuances, so choose the one that best fits the context.
Is "firm look" a formal or informal expression?
"Firm look" is generally considered a neutral to slightly formal expression. While it can be used in various contexts, it is more common in descriptive writing and professional communications than in casual conversation.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
87%
Authority and reliability
4.1/5
Expert rating
Real-world application tested