Cazenove's chairman, David Mayhew, embodies the British firm's ethos.
Thorsen called the firm's ethos "open, direct, accessible, egalitarian — strange value words that don't mean anything until you see what they do".
Founding the company at university in 2000, 11 years later and with a £3m turnover he decided it was time for an office befitting his firm's ethos.
Her company ItDoesTheJob is based in her east London home and Wood says that taking part in such events is part of the firm's ethos as a "local and sustainable business".
The firm says its ethos is based "honesty, unrivalled customer service and innovative marketing".
When asked why they decided to partner with Summit, the CEO tells us that the firm understood Philz' ethos better than anyone else, both intellectually and viscerally, which was important to them, especially as it's a family business and a passion of both Jabers.
Craig Newman, chief executive of Woodford Investment Management, said: "While bonuses are an established feature of the financial sector, Neil and I wanted to take the opportunity to do something different that supports the firm's culture and ethos of challenging the status quo.
Despite Morris's anti-elitist ethos, the Firm soon became increasingly popular and fashionable with the bourgeoise, particularly following their exhibit at the 1862 International Exhibition in South Kensington, where they received press attention and medals of commendation.
The research finds that strategic decisions to invest in new technologies were grounded in the engineering ethos of the firm, market awareness and information derived from the firm's extensive business networks.
Mr. Cayne is a raw, cigar-chomping man who embraces the scrappy, streetfighting ethos of the firm.
