When the prodigal returned, the firm's loyal customer base, starved for years of innovative new computers, rushed to snap up the slick, if rather expensive, machines that Mr Jobs began to produce for them.With the iMac, Apple also succeeded in appealing to eager web neophytes, by offering them something that was both more stylish and less intimidating than the average PC.
The Goldman analyst liked OpenWave's strong product line and solid customer base, which position the firm for some serious growth when 3G wireless finally becomes a reality.
As customer loyalty is considered essential to a firm's growth, building a loyal customer base has not only become a major marketing goal (Kotler and Armstrong 2008), it is also an important basis for developing a sustainable competitive advantage (Dick and Basu 1994).
DealBook » If Its Customers Love a Business, This Equity Firm Does, Too | Brentwood Associates invests in a wide variety of companies, but all have one thing in common — a fiercely loyal customer base.
MODERN FARMER If Its Customers Love a Business, This Equity Firm Does, Too | Brentwood Associates invests in a wide variety of companies, but all have one thing in common — a fiercely loyal customer base.
Loyal customer base, but very "nitchy".
But any plan that he proposes will need to widen the firm's customer base again.
The firm's customer base has expanded more than tenfold in a year.
We find that both a firm's installed customer base and the level of market saturation play a role in shaping firms' innovative pricing strategies, in terms of the number and characteristics of the new tariff plans.
Moreover, the effect size was different depending on the size of the firm's proprietary customer base.
