Yet, over the past week, the drug firms' crisis has appeared to morph into something uniquely dark and dangerous.
In Germany, a test market, some 300 McCafés are doing well, but they are not attached to drive-throughs.Mr Schultz saw his firm's crisis coming.
Brazilian financial chiefs are known to tap their temples and say that HSBC is, in their considered view, nuts.HSBC is not a mediocre firm in crisis.
While the company still hasn't explained how Facebook tapped the Republican-led firm for crisis communications, there are a few educated guesses to be made.
Former Rep. Trey Radel (R-Fla)., who resigned from Congress last year after pleading guilty to charges of cocaine possession, is starting a his own public relations firm for crisis management.
The risk is that instead of clearing the system and promoting the most efficient firms, the crisis is helping the least efficient.
Life goes on without bringing in the high priced lawyers, public relations firms, and crisis management shops like APCO Worldwide to handle his dismissal.
Instead, they detail his struggle to steer the firm out of crisis.
The Briton could also take great credit for having held firm in the crisis.
Andersen's employees have appeared remarkably loyal to their leadership and the firm during the crisis.
Mr. Mack is credited internally with saving the firm during the crisis.
