Owner of Take Charge Financial (securities firm), author of A Girl Needs Cash.
Ann Rhoades is the president of People Ink, a culture-change consulting firm, author of Built On Values: Creating an Enviable Culture that Outperforms the Competition, and on the boards of directors for JetBlue and P.F.
They defined "underdog brand biography" as "an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds".
The US VC market is highly developed to support technology-based firms Source: the authors' design.
"I doubt that people really loved their cellphones," says Don Norman, a principal of the Nielsen Norman Group, a design firm, and author of "Living With Complexity".
"The way that people pick careers is incredibly primitive," said Nicholas Lore, founder of the Rockport Institute, a career coaching firm, and author of "The Pathfinder".
(Those numbers come from Doug Tatum, founder of Tatum L.L.C., an executive services consulting firm, and author of "No Man's Land: Where Growing Companies Fail").
And Richard Laermer, chief executive of a Manhattan public relations firm and author of "trendSpotting," which was published by Penguin just yesterday, turns on the TV.
Understandably, the recession is causing more people to place the financial rewards of a career first, said Nicholas Lore, founder of the Rockport Institute, a career coaching firm, and author of "The Pathfinder".
That makes these exchanges easy to monitor, says Charlene Li, founder of Altimeter, the technology research firm, and author of "Open Leadership: How Social Technology Can Transform the Way You Lead".
"I've seen people at a videoconference grooming themselves on camera," says Laura Stack, C.E.O. of the Productivity Pro, a management consulting firm, and author of "SuperCompetent: The Six Keys to Perform at Your Productive Best".
