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A firm's reputation is a valuable asset.
A firm's reputation, of course, mattered, too.
"Paradise Lost", issued in 1902, made the firm's reputation.
The blow to the firm's reputation could hardly be bigger.
Such losses could also damage a firm's reputation.
But Morgan Stanley's are significant because of the firm's reputation.
The firm's reputation for quality, on which the business was built, is shattered.
The scandal is front-page news, and observers anticipate severe damage to the firm's reputation.
In customer service, in particular, a firm's reputation is at stake.
The firm's reputation had suffered greatly from accounting scandals at clients like Waste Management and Sunbeam.
McKenna's net worth is estimated at £400m, but his firm's reputation has suffered.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com