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Stations handle a finite audience, again dependent on broadcasters' connections, so new viewers can be temporarily shut out of available slots, which can sometimes make it a challenge to see popular programs.
Viral videos from national brands often attract millions of views on YouTube, but the credit union had a finite audience in mind: current or former students at the university who also were Washington residents, since only Washingtonians can join.
Applications that once served a finite audience are now delivered as services that must be always-on, accessible from many different devices, and scaled globally to millions of users.
"You have a finite audience of people who will be the future," Goldberg said, "so the sooner you can engage them and get them involved, the greater affinity they'll have to the brand".
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Theater is different: Only a fraction of shows turn a profit to begin with (about 30 percent on Broadway each year), and expensive tickets, fixed performance schedules and a finite potential audience for most live theater increase the importance of reviews.
They get on with it, knowing that they have a finite French-speaking audience and little hope of penetrating the American market, the thing that obsesses film producers here.
It was a time when, despite finite budgets and smaller audiences, collaboration with major figures such as Nolan was viewed as a coup rather than a risk.
"We're always thinking about different things MoMA can do to get that bigger international audience, with a finite budget," she added.
The serial nature of the Jackie portraits – the way the images are repeated over and over again – is a metaphor for how the news media can work: bludgeoning its audience with a finite set of pictures and words, until we are "programmed" to think and feel a certain way.
Moyles, who recently climbed Mount Kilimanjaro for Comic Relief, knows his audience, but BBC executives' patience is finite.
While these brand names of generic products -- an Internet domain registrar and alcohol, respectively -- have no gender, the deployment of sex within the advertisements has targeted an audience and formed a reputation for finite entertainment value.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com