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With our finite attention spans, and ever more entities vying desperately for those essential digital clicks, investment in established authors who are "excellent but not a celebrity" risks slipping away.
Facebook's trying to make the most of the finite attention by cracking down on the reach of click-bait, crappy memes, and other low quality content.
So sometimes it is inevitable that things will go viral due to the structure of the social network and because of our finite attention.
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And, on a less atmospheric note, they want Gen. Colin L. Powell and Senator John McCain front and center, in prominent speaking roles on different nights, so that each of them serves as a separate lure for the fickle and finite attentions of the major television networks.
Since engineering systems may be subjected to pulse loads of finite duration, attention is given to both the absolute and transient basin boudaries.
The tragedy of the comments is a tragedy of the commons, because the unreplenishable resource that has been overexploited when comment threads go awry is the finite amount of attention that we have to spend reading.
Because of the demonstrated demand for oils and finite agricultural land, attention is focussing on improving productivity.
If Facebook isn't exciting the public markets with its roughly 500m daily active users, and if Twitter's revenue isn't at the quality public markets expect, startups building new products and services that depend on the average consumer's finite reservoir of attention may also simply be competing for that user's time.
Society has a finite amount of attention.
Attention is finite, it's true — but it is also trainable.
They have finite amounts of time, attention and, even when they're younger than the doddering baby boomers, short-term memory.
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CEO of Professional Science Editing for Scientists @ prosciediting.com