Rather, he is driven by the belief that he can take any fine luxury brand and make it bigger, while still maintaining healthy profit margins.
According to Hernandez, in order to ensure authenticity of fine luxury goods across the LUKSO blockchain, "digital twins" of physical items are created.
One of the most important livestock products from the region is the pashmina or cashmere, a fine luxury fiber derived from the underwool of the local Changra goat.
In the early 1980's, Toyota's chief executive, Eji Toyoda, vowed to build the finest luxury car in the world.
The finest luxury brands, he said, draw their prospective customers' attention, instead, to what a product suggests about the owner's acquired achievement.
Instead he made sculpted dresses of as much as 25 yards of the finest luxury fabrics: ultrafeminine, but a burden to wear.
The trip includes two nights at the Jekyll Island Club (jekyllclub.com), one of America's finest luxury hotels, as a treat.
One of Europe's finest luxury resorts, this boutique 'farmhouse' retreat is made up of a 67-suite hotel, a gorgeous spa, a private Beach Club and a championship golf course ranked one of the best in Spain.
"What if you had the opportunity to drive and evaluate a dozen of the world's finest luxury sport utility vehicles in one setting, and all the salespeople had the day off?" it asked.
His claims, which read like a guide to some of the world's finest hotels, include £418.69 in October 2005, for a stay in Hong Kong's Grand Hyatt – which, with views across Victoria Harbour, describes itself as "among the finest luxury hotels in the world".
Well, for a start, he was offered the opportunity to create his own literary prize, redefine its criteria so that it became less a prize about romantic fiction than about 'writing of the heart', choose his own judges and - here's the luck - spend as much time as he can ever want as a cherished guest of Le Prince Maurice, surely one of the finest luxury hotels in the world.
