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The Apple Watch may sell more and be better recognised than any other piece of wearable tech in history, but it'll take a few years before it really finds its purpose in a transforming world of connected things.
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Sport, like everything else, is trying to find its purpose in a land shattered by the Abruzzo earthquake.
Writing in the current issue of McKinsey on Finance, Mr Polman talks about how business needs to find its purpose and to develop leaders who can think long term and take investors, staff and customers with them.
I had flattered myself that I'd found its purpose buried in a chapter towards the end, when Trudy rids herself of the disagreeable sensation of guilt by deciding that as she never really meant to do anything bad, that meant that she hadn't, and therefore everything must logically be Claude's fault.
Yet if Facebook's Blink testing app can produce must-use filters and effects, and collaborative Stories can unlock new forms of sharing, Facebook Stories could find its purpose.
And a life that's able to find its purpose is a life worth surviving – if only he had given his new life a chance.
But in a deli sandwich, it finds its true purpose.
Spock realizes that V'Ger lacks the ability to give itself a focus other than its original mission; having learned what it could on its journey home, it finds its existence empty and without purpose.
Schoenberg's atonal language found its ultimate purpose in the opening measures of his opera "Moses und Aron," where hexachords represent God speaking through the burning bush.
Similarly, Raj's mother has her own secret language, through nature: "Touched by her fingers, every plant found its destined purpose: healing, protecting, soothing, sometimes killing".
It was observed that the criteria used in the classification of waters for a particular purpose considering the individual concentration may not find its suitability for other purposes and better results can be obtained only by considering the combined chemistry of all the ions rather than individual or paired ionic characters (Handa 1964, 1965; Hem 1985).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com