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So, before one even talks about planning rules or the green belt, there's a financing point: if central government wants to address the housing shortage, it will have to find a way to shovel more cash to local authorities.
On the financing point, he says jauntily, "If the BofA deal hadn't come about, we'd probably have gone public within a year, which would have upgraded our image".
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Now an investigation into illicit campaign financing points to Mr. Morales and his wealthy backers.
"We believe that if public financing points the way, it will then facilitate private investment," Ms. Brainard said.
It would also prohibit lenders from charging financing points and fees in high-cost mortgages, a practice that allows lenders to both strip equity from homeowners and hide the true cost of the loan.
She even gave a banker a tour of some of the properties for which she was trying to get financing, pointing out the working fireplaces, the river views, the strength of the assets.
"We believe that if public financing points the way, it will then facilitate private investment," Brainard said.
"From the consumer finance point of view, the exciting thing is the global presence".
It is not enough to approach a business issue just from a marketing or finance point of view.
The minimum acceptable rating for corporate bonds has been cut to A-.However, aggrieved companies hungry for finance point out that this has made little difference in practice to the investment decisions of the Siefores.
Interviews I have been doing with the investor community on the subject of sustainable finance, point to a concern that mainstream investors are becoming increasingly blind to the long-term issues at the heart of sustainable development.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com