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Setanta's full FA Cup final coverage averaged 70,000 viewers between 9am and 6pm.
Last year Sky Sports 1 had 646,000 viewers for two hours of live FA Cup final coverage from 3pm.
Just six years after the first audience of 20,000, MotD's FA Cup final coverage attracts over 20 million viewers.
Setanta also had live FA Cup final coverage on Saturday, taking over the multichannel rights from Sky Sports.
ITV1 had to settle for a peak of 3.8 million viewers at the same time for its Euro 2004 final coverage.
Even after the release of a trailer and the lengthy advert shown during ITV's Champions League final coverage, questions surround the new game.
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Predictably, that's when ABC started its finals coverage.
The agreement, which also includes a recap/highlights package from 2018 Grand Finals coverage on ABC on July 29, marks the first time that live competitive gaming has aired on ESPN in prime time, and will be the first broadcast of an esports championship on ABC.
For full Finals coverage and all things sports, check out my brand new Huffington Post blog, The Schultz Report.
In 2006, 2.8 million watched ITV1's World Cup final live coverage.
"It's unfair to compare the two," said Robin Roberts, the studio host of ESPN's women's Final Four coverage, who has also covered the men's Final Four.
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