The resulting multi-platform project (film, app, album, show) is called American Interior and is growing cumulatively.
A final note also tells readers what to do if the online stuff doesn't work and the "Night Film" app requires tech support.
Some of the company's high profile customers include Hearst's Oprah and Esquire magazine, the Harry Potter Wizardry film App, Houghton Mifflin Harcourt and the 2010 GE annual report.
In 2010 and 2011, The Creators Project supported a generative film app called Energy Flow, conceived and developed by UK-based art and design studio FIELD.
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He's launched the yearly Future of StoryTelling Summit, the Future of StoryTelling Prize, and even a website that hosts news and interviews about cutting-edge films, apps, and installations that challenge the status quo.
Crowd-funded projects can range in size from local community projects like record shops, art exhibits, skate parks, parades and small events to large-scale undertakings such as the development of new books, films, apps, video games, TV shows and software products.
Digital means they can be multimedia: books, films, video, apps and other enhancements; globalisation means they can extend the brand far and wide".
