Exact(3)
"But that's why we file trademarks".
Although prior research has investigated the outcomes of trademark registration, including its effects on firm market valuation and productivity, little is known about why firms file trademarks.
However, to interpret the increase in trademark filings and its economic effects, it is important to know and understand why firms file trademarks.
Similar(57)
The company does not file trademark lawsuits against imitators because it would have to reveal the actual formula in court.
Lawyers generally file trademark applications, incorporation papers, lawsuits, etc.
Facebook has been notorious in this regard, filing trademarks on an array of common four-letter words: "like," "wall," "poke" and, naturally, "face" and "book".
There's been a lot of unrest online at the news that developer King was filing trademarks based on its Candy Crush Saga game.
Young first announced his plans for Pono later that year including showing a prototype version of the device on a US TV chat show, before filing trademarks for the player and service in December 2012.
We first reported that Snapchat had filed trademarks around payments in July, and now we know why.
Intellectual assets are long-term assets: patents last 20 years from filing; trademarks and copyrights far longer.
In August and September 2011, SeaWorld Entertainment filed trademarks for "Antarctica" to be used for a theme area, and "Empire of the Penguins" to be used for an amusement ride.
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