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The technical fixes implemented by Google and Facebook in the rush to fight fake news seem equally open to abuse, dependent, as they are, on user-generated reports.
The biggest story of the quarter was Facebook's on-going struggles to fight fake news and offensive content.
Facebook also shared an update on its efforts to fight fake news on its security blog yesterday.
The change could help Facebook fight fake news, as fakers are often financially motivated and blanket their false information articles in ads.
And it warned today that it wants to see rapid action from online platforms to deliver on pledges they've already made to fight fake news and election interference.
Facebook's CEO also lent support to employees trying to fight fake news today, though reports indicated some employees were dissatisfied by his initially tepid response to the issue.
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By Chinese standards it has done a lot to fight fakes, so much so that the American government recently gave Taobao its official blessing.
It described a meeting last July in which a middling official, citing a study of counterfeit designer goods on Alibaba's portals, lambasted the firm for not doing enough to fight fakes.
They fear he was arrested and executed, and the fight faked.Either way, his death on November 24th counts as a success for those battling the country's grisliest insurgency.
If you want to fight fakes on the Internet as a whole the browser is the best place to do it, reckons Williams.
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