But Mr. Cestaro fears that if he charges more he will lose customers, a concern shared by many other business owners in fiercely competitive, low-skilled businesses like fast-food restaurants and some manufacturing.
There's no way, of course, that "doing everything possible" for victims of extreme weather and flooding would include an attitude to energy policy that fiercely opposed low-carbon renewables, and was aggressively in favour of the dirty extraction of even more fossil fuels.
Bemis can compete fiercely for low-tech business, too.
When the two sides met in the group stage in Auckland four weeks ago, New Zealand triumphed by one wicket in a fiercely contested, low-scoring game at Eden Park.
Yet banking is supposed to be a fiercely competitive market, with low barriers to entry.
The personal computer business is a fast-changing and fiercely competitive business with low profit margins, even though H.P. has done a good job of managing that business in recent years.
Because, with hardware a fiercely competitive business with low margins despite Xiaomi's smart approach to sourcing components, the potential for a data and services business that connects the dots can help Xiaomi stand apart from its rivals.
In Greenwich Village, a neighborhood fiercely proud of its low-rise character, the prospect of even a relatively small new building can prompt an outcry.
The style is fiercely played dance music, very low on frills, high on energy, and rendered with crisp, defined sound.
Amazon looks like the best place to shop because it makes merchants fiercely fight to offer the lowest prices and best customer experience.
