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That was when new management came in and Aranesp was approved, setting up a fierce marketing battle with Johnson & Johnson and its rival anemia drug, Procrit.
The impromptu circus festival is the culmination of years of effort spiced by some unusually sharp partisan dialogue in a tightknit community, by bold showmanship, by fierce marketing and even by a dramatic clown defection.
Millions of Americans have tried Vioxx or Celebrex, many of them prompted to request them from doctors after seeing television advertisements paid for by the two companies, which are locked in a fierce marketing battle.
By blocking viral enzymes, Victrelis borrows a page from the strategy that has been successful in treating H.I.V. Vertex Pharmaceuticals is expected to win F.D.A. approval this month for its own hepatitis C protease inhibitor, starting a fierce marketing war with Merck.
Two new drugs to treat erectile dysfunction could be approved by the Food and Drug Administration by the end of the year -- a development that is bound to set off a fierce marketing battle in a market that Pfizer has had to itself since it introduced Viagra in 1998.
[C2.] Amgen Drug Approved in Europe Amgen said that it had received approval to sell a longer-lasting version of its anemia drug EPO in Europe, setting the stage for a fierce marketing battle with Johnson & Johnson, which now sells EPO there.
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There's a fierce market of buyouts and leasing It's easy to see the reason for these blocks.
Most questions focused on the euro, whose existence has come under increasing question as Greece, then Ireland, faced fierce market pressure to deal with mounting government debt.
GM's new Chevrolet Malibu, declared North American Car of the Year in January, was seen as the first domestic product in years to give Toyota and Honda a run for their money in the fierce market for mid-size saloons.But the carmakers have been ambushed by the disastrous housing market and, above all, by the soaring cost of fuel.
Mr. Monti, who was named leader of a government of technocrats last month after a political stalemate and fierce market pressure helped force Mr. Berlusconi from office, told lawmakers that a wealth tax would drive capital from the country and would not produce a significant increase in revenue.
In the past two weeks, under fierce market and European pressure, the Greek, Italian, French and Spanish governments have all moved to cut their budget deficits further, and Spain has passed a "balanced budget" law, as Germany has done and France vows to do.
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