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"I'm a big believer in brand storytelling," said Mr. Vincent, 43, the author of two books, "Legendary Brands," published in 2001, and a new one, "Brand Real: How Smart Companies Live Their Brand Promises and Inspire Fierce Customer Loyalty".
Like the Palm organizers, which enjoy an estimated lead of millions over similar devices running Microsoft's Windows CE operating system, the Game Boy is a carry-with-you personal computer that engenders fierce customer loyalty and has so far proved impervious to competition.
A high-quality product or service fosters fierce customer loyalty and insulates its owner from the worst of economic cycles.
The other critical piece was that Apple's fierce customer culture lined up to take a leap of a leap of faith alongside Steve Jobs whenever a new product was launched.
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Competition is fierce, and customers can be prickly: woe to the dry cleaner that ruins a favorite dress, even if it was cheaply made and bought decades ago.
With the competition between companies being fiercer and customers being more demanding, the efficiency of design decision-making must be improved to shorten the product design cycle.
Wireless operators have been embroiled in a fierce fight for customers, undercutting one another's prices for handsets and services and offering new features.
In talking with the FT, Liu acknowledged JD.com's fierce battle for customers with Alibaba without referring to the company by name.
Competition in luxury markets is fierce, primarily because the customer base is comparatively limited and, due to the high prices, repeat purchase is not a regular phenomenon.
They turn customers into fierce advocates.
Retailers do not expect Vodafone to go in fierce pursuit of iPhone customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com