Fieldwork diaries will be completed by the chief investigator (RB) following ward visits and interactions with staff.
Guidance for fieldwork diaries will be used to promote consistent observations across wards (see online additional file 5).
Staff focus groups and researcher fieldwork diaries will be completed and qualitative thematic content analysis will be used to generate hypotheses about the strategies, behaviours, team cultures and dynamics that facilitate the delivery of safe patient care.
Multidisciplinary team focus groups will be conducted and researchers will keep fieldwork diaries to capture the strategies, behaviours, team dynamics and cultures that facilitate delivery of safe patient care (research questions 2 and 3).
Throughout fieldwork, a record of the number of people approached was made, as well as general observations of young people's non-verbal response to the offer of chlamydia screening being noted in fieldwork diaries (e.g. young women hiding their samples in jacket pockets).
Ethnographic methods - e.g. qualitative techniques for collecting insights on social life such as direct observation, interviews, diaries, and other fieldwork [3] - have been applied for studying social and cultural phenomena such as lifestyles [2], mobility [4], communication patterns [5], cultural specificities [6], and so on [7].
A reflexive diary was kept through the fieldwork, analysis and writing periods which was viewed by the primary researcher alone.
Finally, diary techniques (i.e. description of any process and event related to the research question observed during fieldwork, summary of main points raised during interviews) complete the portrait of our methods for generating empirical material over the period of inquiry.
The pilot research consisted of parallel surveys conducted with 2,749 UK and 2,866 USA SVOD subscribers, who kept a weekly diary of all viewing on Netflix, Amazon Prime Instant Video and Huhu Plus in the UK and US, with fieldwork running between December 2013 and March 2014.
