An experienced senior executive and strategic marketer, Ms. Scott served as Vice President of Media and Field Marketing at Carl's Jr. where she managed all media and marketing for the 1185 -unit chain.
really was a big consideration," said John Driver, Calico's director of field marketing.
With competitors like Panasonic Avionics, Row 44, ViaSat and OnAir active in the field, market share will be fiercely contested.
* Marriott International, Washington, to the Tampa, Fla., office of WestWayne, as its national field marketing agency of record.
In addition to picking up the national creative duties from Amoeba, Y. & R. Advertisingwill handle field marketing for Burger King.
Steven Glapa, the Ruckus Wireless director of field marketing, said operators were using Wi-Fi as another way to distinguish themselves from each other.
There was sampling in eight cities — Austin, Tex.; Boston Chicago Los Angeles New Yorkork; Portland, Ore . San Francisco and Seattlee — that was conducted by a field marketing team, which visited events related to areas like food and health.
Eric Hadley joined the New York office of Yahoo as vice president for United States field marketing, a new post, working with advertisers and publishers, among others.
Other companies, meanwhile, are making smaller but similar pushes into the field, marketing home whitening products under brands like Biodent, Mentadent and Rembrandt.
In the 1960's especially, when the Color Field market was booming, he helped the artists name works, select pieces for shows and install them.
