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Colbert frequently uses his show as a platform for promoting his own fictional merchandise, including colognes, science fiction novels, medication, and his own sperm.
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After the Simpsons arrive at home, the camera cuts to a shot of them on the couch, then zooms out to show this as a picture hanging on the wall of a fictional overseas Asian animation and merchandise sweatshop.
Ponderation over the Protection of Merchandising Right of Fictional Characters: A Case Study of the Issue of "San Mao".
More than 30,000 Melburnians attended Comic Con last weekend, happy to shell out not merely for admission, but autographs, photographs and an exhibition hall of merchandise associated with the fictional characters and universes they love.
In the middle of it all, more than 300 exhibitors and vendors lined up along fictional lanes such as Silicone Valley and Glamazon Lane, selling everything from breastplates and wigs to fan merchandise.
The movies and TV shows are just one feature in a landscape of viral marketing campaigns, merchandising tie-ins, spoiler alerts, online chat forums, fan blogs, websites that treat fictional worlds as real places, and so on.
At first I didn't know if the designers on the site are real people or if their merchandise is really for sale (of course it is), because many of the contributors to this website are also fictional.
And fictional.
Some fictional land, surely?
Merchandise stands.
Fictional crime remains popular.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com