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Add to that fickle demand and an equally fickle supply, namely the flood of insiders' stock slated to be "unlocked" in coming months, see ("Overhangover").
Taiwan's Alpha Wu has seen many rivals wiped out in the electronics industry by management errors, technology change and fickle demand since he started out as an engineer three decades ago.
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Camera buyers are fickle, demanding ever-slimmer models and ever-fatter zoom abilities.
This has its own problems, as firms do not like to be dependent on a single big customer with notoriously fickle demands.
And he cast his wife as the fickle, demanding rose, who vexes the Little Prince as much as Consuelo de Saint-Exupéry vexed Antoine.
Britain's failure to support a woman who had risked her life so many times was shameful, but in truth Granville was fickle, demanding and virtually unemployable, at least in the way she wanted to be employed.
For while the book's focus is on two successful business competitors, it is also a Baedeker of failed toy lines, a saga of weary marketers whipsawed by the fickle demands of juvenile customers demanding ever more novelty.
But within a couple of years, Arvind had become a victim of the fickle demands of the fashion business and the cutthroat competition among offshore apparel makers battling for the shrinking U.S. jeans market.
There's a fickle, demanding consumer who requires differentiation of the product.
Dick Conrad, head of HP's supply operation, says Seagate's ability to roll with fickle demands is the main reason HP does so much business with Seagate, accounting for 18% of Seagate's revenue.
In addition, Lego and Playmobil need to respond quickly to fickle consumer demand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com