However the event is launching into a depressed UK festival environment, with several events cancelled this Summer due to poor ticket-sales and a surfeit of similar attractions.
Binge viewing, gaining currency across the television industry (witness Netflix's decision to release all episodes of "House of Cards" at once), suits a festival environment.
Festivals are much more than mere entertainment, which of course has its place, but for me at least, the festival environment is where moments become memories, seared into the brain and repeated for the rest of your life.
Alderson explains that he doesn't want every theatre looking the same but for the venues to work together in a festival environment, which would in turn be a greater support for the creation of new work.
Their eclectic Sunday Best parties, started in a Clapham tea-room in the late 90s, had become a word-of-mouth success, and they saw an opportunity to transpose the playful, participatory Sunday Best vibe to a festival environment.
I remember back in the early 00s people said that America can't support the festival environment, that they're not music fans in the same way [as Europeans], but I think that maybe we are.
But while you might have a hard time finding some of these projects outside a festival environment, Bettner intends to release Star Child as a mobile PC and console game as well.
Statement Festival created a different festival environment, according to some attendees.
This was the first time the label's showcase took place in a festival environment.
Lightning in a Bottle, Symbiosis, Rootwire, Coachella, Electric Forest, Bonnaroo, The Fareieworlds Festival, and too many to name are now redefining what an immersive festival environment is.
