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They are hooked up on a roof and plug directly into the grid – avoiding all of that expensive and difficult transmission and distribution — see Anatomy of a Solar PV System: How to Continue "Ferocious Cost Reductions" for Solar Electricity.
"If I'd known it was going to generate this much free PR, I'd have done it years ago," says O'Leary, 52, who in a strategy based on ferocious cost control has played the jester-cum-villain throughout Ryanair's ascent.
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A ferocious cost-cutter, he worked from a modest office.
But for all that, there is plenty going on behind the scenes beyond ferocious cost-cutting.
BA insisted that the computer system outages that grounded hundreds of flights were not linked to ferocious cost-cutting and the outsourcing of work to contractors in its IT department.
And in the Netherlands, where a nationalist party is leading the polls, a takeover effort would have come under harsh scrutiny, especially given Kraft Heinz's reputation as a ferocious cost-cutter.
"The board was very impressed by how execution-oriented he was," she recalls, "and he has certainly proved to be an excellent executor .Mr Dimon has been a ferocious cost-cutter, but it is still not clear if he will be able to turn the bank round.
Stern's, which was founded in 1867 in Manhattan, joins Bradlees and Montgomery Ward on the list of once-prominent department stores forced out of business after seeing their fortunes fall in the face of ferocious low-cost interlopers like Target and Kohl's.
Some doctors are ferocious about prescription costs.
If the rocket does not get to altitude ahead of slower planes its time advantage would disappear, but it all costs a ferocious amount of fuel.
After all, the war itself quickly escalated from a minor border dispute into a ferocious and protracted fight that cost between 20,000 and 100,000 lives.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com