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A microblog is best used for forwarding links to feed subscribers.
Paul Kedrosky notes that the number of feed subscribers is doubling approximately every 60 days.
If posts are not frequent enough, many feed subscribers will not see any of the project's posts at all, on a given day.
At Business 2.0, my blog was always a side project although it grew to 50,000 feed subscribers.
I chose Twitter specifically for this response to make sure Wired knew I wasn't happy with the post, but I specifically didn't write about it on TechCrunch or even CrunchNotes to keep things relatively calm (I have 16,000 or so followers there, v. TechCrunch's audience of 3 million or so plus feed subscribers).
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The goal is to help build the feed subscriber base to your blog, increasing awareness and traffic to your site.
Control information exchange is necessary in ad hoc networks, since there is no base station that feeds subscribers with the required information about the network layout and topology.
It is hoped that by delivering multimedia feeds rather than short, text-only feeds subscribers will be more fully engaged in the content.
Whether a blog is in the index is based on, first, subscribers from its feed reader product (if someone subscribes to a blog, it's automatically in the index) and second, additional blogs that they've determined to be of high quality, through a spidering process.
FeedBurner requires reporting from feed reader vendors in order for their subscribers to be counted.
Alternatively, if you have a current feed with subscribers, they have tools to assist you in redirecting the URL to flow through Pheedo.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com