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The company has also poured millions of dollars into a traveling show -- the "Go for It Roadshow!" -- geared to children, featuring sport celebrities and musical groups, aimed at persuading them to stay in school and to maintain healthy habits.
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RAMAPO COLLEGE Auction, featuring sports memorabilia and cartoon cells.
In 1994, Bunim-Murray produced "Road Rules," a road-trip spinoff featuring sports contests.
US sports goods manufacturer Nike is to launch a global TV campaign to coincide with the opening ceremony, featuring sports people in places around the world named London.
The government and Jewish leaders said an advertising campaign for tolerance, called Show Your Face and featuring sports and entertainment celebrities, would start in the fall.
MSNBC and CNBC will carry 171 original hours of Olympic coverage, featuring sports that NBC has ignored in the past, like soccer, softball, boxing, weight lifting and wrestling.
And the eighth annual X Games, featuring sports like skateboarding and wakeboarding, hit audience highs last August on ABC and ESPN and ESPN2.
On tonight's Around The Horn, a panel show featuring sports journalists from around the US, three writers not normally predisposed to the sport admitted that this year's NHL play-offs have been better than their NBA counterparts.
Some commemorative banknotes have appeared in Scotland and Northern Ireland featuring sporting stars.
An evening of public entertainment featuring sports stars and celebrities is to be held at the Olympic Stadium on 5 May.
Fox Sports also aired an hour-long special featuring sports agent Rob Pelinka, a Michigan teammate of the Fab Five, called Pelinka Chips In on March 14, but the special had low ratings.
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