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But then they are teased with features that cost money.
But then there were also features that cost extra, and typical buyers would want these.
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It has rooftop solar panels on a long-term lease — a feature that costs $90 a month but keeps energy costs down to about $20 a month, often less, the listing agent said.
And if you factor in their extras – like expanded storage on "cloud DVRs" (a feature that costs very little to providers, compared with the price for the consumer), extra streams, or premium add-ons – they're actually more in line with a cable TV bill than ever before.
Note that this is the only feature that costs money to use.
The Navy's new Virginia-class submarines are (relatively speaking) not too extravagantly pricey because the Navy has been ruthless about controlling costs and avoiding the siren call of added, fancy features that bring cost up very quickly.
HSAs also have features that drive cost innovation and mimic other types of insurance — consumer involvement in costs and payment of maintenance services.
Most people can do without the features that add cost to the typical hardware store.
Third, latent demand can be tapped by stripping down offers with too many features that add cost but don't add value for significant customer groups.
Furthermore, every Mac includes some important features that often cost extra on Windows PC's, like an Ethernet jack (for connecting to the college network) and FireWire jacks (for connecting to camcorders and extra hard drives).
But it can be configured with features that would cost more if you were buying a Mac or Windows.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com