The service is live now, but will be officially celebrating its launch on Tuesday as a featured presenter at Tedx Philly, followed by a launch party at National Mechanics in Old City, Philadelphia at 8 PM tomorrow night.
An "upfront" presentation by MTV in Midtown Manhattan on Wednesday is to feature presenters and performers like the singers Justin Bieber, age 16, and Bruno Mars, 25, along with cast members of the hit series "Jersey Shore".
The band were interviewed on the morning show of BBC Radio 5 Live, featuring presenters Nicky Campbell and Shelagh Fogarty, who asked the band not to swear on live radio.
It will feature presenters including Zane Lowe and shows from the likes of Drake, Elton John, St Vincent, Disclosure and Dr Dre - who co-founded the Beats headphones business with Jimmy Iovine before the pair sold it to Apple last year.
That explains why Evans asked for changes to the "car-studded entertainment" marketing plan, which was due to feature presenters seen through the Stig's visor but now looks as though it will include more footage of him and co-host Matt LeBlanc.
For the uninitiated, it features presenter Sean Kelly auctioning off the random contents of abandoned storage units, leading to all sorts of comedy squabbles among the bargain hunters.
Commercial talk station LBC won the night's special award for Call Clegg, featuring presenter Nick Ferrari with the deputy prime minister Nick Clegg, and its spin-off Ask Boris, with London mayor Boris Johnson.
