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Discover LudwigThe phrase "favourite brand" is correct and commonly used in written English.
It can be used to refer to a brand that a person or group particularly prefers or likes. Here is an example: "My favourite brand of chocolate is Lindt because of its rich, creamy taste."
Exact(43)
But Ugg is their favourite brand.
Do you have a favourite brand?
Any other favourite brand tie-ins from Future Day?
His favourite brand of cigarettes was Lucky Strike, and he also smoked a pipe.
She also gives the example of J Crew, Michelle Obama's favourite brand.
He wore clothes courtesy of Gozi, creative director of his new favourite brand, UMi-1 (gozi.co.uk).
Similar(17)
No pressure, then, Sara Pascoe, who this year, occupying the same slot, promises "all your favourite brand-new Christmas traditions in one show".
You already proactively 'like' your favourite brands and services.
I hate it when favourite brands get tinkered with.
The good people at some of your favourite brands think that you are.
Especially the line, "I'm wearing all my favourite brands brands brands brands".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com