So when Mr Yeltsin's election campaign looked in danger of floundering, and his Communist challenger, Gennady Zyuganov, was leading him by 20 percentage points in the opinion polls, a group of nervous tycoons made clear they would put up any amount of money and procure any amount of favourable media coverage for Mr Yeltsin.
The second is that he has been working on the assumption that so long as he doesn't make any major gaffes, the sheer inertia of having 39 out of 63 Lib Dem MPs support him and the generally favourable media coverage will win it for him.
The ceremony served as a reminder to always pay the help, given that wedding singer Charlotte Church would later pitch up at the Leveson inquiry to claim she had been advised to waive her £100,000 appearance fee for the promise of favourable media coverage in Murdoch titles.
In destroying Gaza, Israel is also destroying the American taboo that has ensured the country such unstintingly favourable media coverage.
He has claimed three in Rio so far, winning him favourable media coverage and online fans.
Browbeating the mainstream media for favourable coverage, in short, is an important part of any protest movement, and while Mr Keller is right that formulating demands for things the political system can deliver is a crucial step towards effectiveness, he should also recognise that the drubbing he's just received is also a step towards effectiveness.
Use social media for visibility.
Hong Kong-based hedge fund Case Equity Partners, which has a stake in Sky, said the fact Disney was in a slightly more favourable position for Fox's US media assets meant that Comcast would fight even harder to win Sky.
Real Madrid manager Zinedine Zidane has dismissed suggestions from the Spanish media that facing Man City represents another favourable draw for his side after they avoided Atletico and Bayern.
"We view May as a very favourable month for Rick Santorum.
