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A "Favorites" function gives one-touch access to any content from any source.
With Simple 2.0, the company improved Goals and offered more details for individual transactions, but many of the changes were cosmetic: a new look-and-feel, a "favorites" function, new navigation, etc.
The interior assistant includes a personal favorites function, which is accessed by holding a hand over the center console with the index and middle finger spread in a V-shape.
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The favorite function has been absolutely fundamental to the Twitter experience.
When you ask them what the favorite function is, they say they really like to drive it when they're out of the home".
Along with relying on the favorite function as a bookmark, she used it to keep a record of some of the nasty and obnoxious comments her reporting, TV commentary and bons mots provoked.
And now all those meta communications run the risk of being broadcast to others they weren't intended for — destroying the layered value of the favorite function.
But presumably that's what Twitter wants — and this is the company attempting to force the favorite function to become a Facebook-style 'like' button so it acts as an individual preference marker that can be tracked and monetized.
Here Twitter has spectacularly failed to appreciate that the favorite function is used in multiple ways; not just to signify that a particular piece of content is well liked.
But the G1 is likely to further accelerate two trends that will have a lasting impact on the wireless industry: the growing use of the Internet on the go, and the ability of consumers to customize their phones with their favorite functions.
Hands-on shooters will appreciate the two customizable buttons they can assign to favorite functions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com