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P.& G. introduced Olean in 1998, proclaiming it a revolutionary fat substitute.
So the company will abandon big initiatives including its Olean fat substitute and Oil of Olay line of cosmetics.
Perhaps the most elegant solution would be for McDonald's and the other chains to cook their fries in something like Olestra, a fat substitute developed by Procter & Gamble.
The company is preparing later this year to roll out a variety of Pringles made with olestra, its controversial fat substitute.
Procter & Gamble began a national rollout of chips made with the fat substitute olestra yesterday and said the products would be on store shelves nationwide by summer.
The Procter & Gamble Company is testing a new fat-free sandwich cracker made with the fat substitute Olestra, despite disappointing initial results for other products made with the additive.
Similar(22)
Simplesse is one of many fat substitutes being developed around the nation.
Overall, coconut, palm, soyabean, olive and hydrogenated soyabean oils were better fat substitutes.
Meanwhile, an entire industry emerged to create fat substitutes, of which Procter & Gamble's olestra was first.
Overall, coconut, palm and soybean oils appeared to be better fat substitutes for low-fat Kung-wans.
To prevent textural defects in low-fat and fat-free yogurts, fat substitutes are routinely added to milk.
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