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The twice-daily flights are likely to trigger a summer fares war.
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The new transatlantic air-fares war could not have started at a better time.
A fare war also quickly erupted.
The current skirmishes do not amount to a broad-based fare war.
But don't expect a full-on fare war just yet.
O'Leary vowed: "If there is a fare war in Europe, then Ryanair will be the winner".
The most stressful time ever was June 1992: the Great Fare War.
A bruising airline fare war in Australia has had a major casualty: the insurgent airline that started it.
Analysts say the prospect of a fare war threatens to destabilize the entire Indian airline industry, and to erase the previous predictions by private carriers of profits this year.
Helane Becker, an airline analyst with Shearson Lehman Hutton, said the cuts did not represent a major fare war because of the many restrictions.
"We won't get into a fare war," he said, deciding to keep Virgin's fare above the competition's, adding: "Our product is good; we've got good loyalty.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com