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Exact(31)
A fare war also quickly erupted.
But don't expect a full-on fare war just yet.
The current skirmishes do not amount to a broad-based fare war.
O'Leary vowed: "If there is a fare war in Europe, then Ryanair will be the winner".
The most stressful time ever was June 1992: the Great Fare War.
A bruising airline fare war in Australia has had a major casualty: the insurgent airline that started it.
Similar(29)
"These fare wars show no sign of abating," Mr. Cosley said.
The first was in 1992 during a series of price cuts that led to fare wars.
Fare wars are depleting revenue and not stimulating traffic, with the result that many planes are flying half-empty.
While the resulting fare wars caused some airlines to fail, others have survived by snapping up nervous competitors.
Fierce competition, fare wars, weak currencies and high fuel prices have savaged airline earnings in Australia and New Zealand this year.
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