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"This is nothing less than a battle for control of air fare search results".
In late August, the Web site began displaying all of its international fare search results in the same gridlike display -- or matrix, in Orbitz lingo -- that it uses for domestic fares.
According to Barney Harford, Expedia's vice president for air, car and private label, the company is working on a new version of air fare search technology, with part of the upgrade focused on its international fare searches.
On Orbitz, meanwhile, clicking the Flexible Dates button in the air fare search box leads to a page with a host of options, including, among other things, a search for low weekend fares only.
Orbitz needed more than a year to devise a system to process that much information within the span of a typical online air fare search, but its efforts paid off nicely.
Today PriceLine also announced its Version 2.0 Next Generation Name-Your-Own-Price system, with more airlines, improved fare search technology and faster service.
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Moreover, mainframe fare searches return only about 10 choices.
(Farecast's technology sifts through billions of historical fare searches and considers factors like seasonal demand to predict price fluctuations).
In the 1990's, when Mr. Wertheimer first researched fare searches, many airlines and travel agents still used systems developed in the 1950's.
A look at the way in which online travel agencies display the results of fare searches shows that airline ticket sales are dominated by the battle to deliver the cheapest ticket.
And Spirit does make fare searches easier by showing the lowest price on every day of the month you choose, so you can shift your plans to save money.
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