But we are far, far from talking about a Super League".
It could be that AOL made that investment because, so far, talk about two-way cable modems and digital subscriber lines has been mostly just that.
You can go so far in talking about it, or explaining how something came to be, but just so far and no more.
"We are far from talking about the Super Bowl right now," Brees said.
Even Russia's increasingly tame media do not go that far when talking about their own mysterious leader.
"There's been nothing more than that as far as talking about a contract.
But as far as talking about changing positions, talking about Alex Rodriguez, his name did not come up once in the conversation".
As she constantly emphasises, she is her father's daughter too - she is far happier talking about Vincente Minnelli than about Judy Garland.
As far as talking about the other situation, the story, we did discuss it a little, but we weren't going to go on about it because no one's name was tied to it.
He was far happier talking about the choice of Chris Pennell, the Worcester full-back, whose efforts in adversity over the last nine months have been little short of heroic.
