Blocking the two heavyweights' passage to Sunday's final are two countries with far less resources but peaking on the back of talented crops of players.
"We have far less resources than the major brands... so we have to work with someone that can be an underdog, someone that can come from behind and has something a little special," Tomat said.
So we're talking about a David and Goliath type of situation, if you like, to take two male images, that peacemaking has to find ways to be effective even though at this stage we still have far less resources and most of those resources are devoted towards male-dominated institutions.
Chang: "I think Singapore will be successful, but it has far less resources than Taiwan.
Mr Birtwistle said: "Labour threw the kitchen sink at this seat and we had far less resources".
And while Minnesota's Department of Health receives about $1 million annually to investigate possible outbreaks, many states work with far less resources.
For us marketers that have to bootstrap campaigns and solve problems with far less resources, the "where" just is not as important.
It is debatable whether someone who works 10 hours a day sweeping the streets or toiling in a factory should have far less resources available to him or her than someone born into wealth.
