Warner Brothers Television, for instance, distributes "Friends" not via the group's own network, the WB sic), but through NBC, a far larger network owned by General Electric.
Executives involved in the deal with Reuters said that it was paying AOL for the chance to connect its much smaller service, which caters mainly to business users, to AOL's far larger network.
Its 40,000 school buses transport more than two million students in cities like Rochester, and its 3,800 Greyhound coaches form by far the largest network in the United States.
Programmes distributed by National Public Radio, by far the largest network of listener-supported (or "public") radio stations in the country, have grown increasingly bland.
Others, such as Gerson Lehrman Group (GLG), which has not been accused of any wrongdoing, are looking for a way to distinguish themselves from tarnished rivals and win back business from jittery clients.GLG is by far the largest network.
Though other social networks are far larger, notably Facebook with about 700 million users worldwide, the business orientation of LinkedIn's members make them potentially more valuable to advertisers.
He also emphasizes that his plans go far beyond the club itself encompassing a larger network of studios, galleries, restaurants, and retail space.
Other forms of mobile marketing, such as SMS-based promotions and mobile-search ads, already reach far larger audiences.Another challenge facing location-based networks is to prevent tech-savvy individuals from gaming their systems.
In 1990, Comverse won a potentially $10 million contract, its largest yet, to deliver computers running voicemail and fax applications on West German cellular networks, beating out far larger corporations in the process.
Ten years from now, we will still be doing this, but the community and its "network effect" will be far larger, deeper, and more powerful.
But that idea is premature; networks still reach a far larger audience than cable.
