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"I think it's such a mistake to try to find one or two words, fancy slogans, to reduce a complicated process," Kerry said to me, during a lengthy conversation in a muggy old athletes' training room at Westminster, where he draped his elongated limbs over a too small chair.
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Drawing on decades' worth of fancy psychoanalysis, Louise Bourgeois coined her slogan, "Art is a guarantee of sanity," and went on to create the monument to reason dubbed "Fillette" -- a giant penis-slash-female-torso.
The Sunday Mirror is to launch a new magazine called Notebook boasting a strapline slogan: "A lot of what you fancy..."...
Then, recently, a revelation: L'Oréal released a slew of fancy men's grooming products with the revised slogan "You're Worth It Too".
Friends of the murdered teenager Ben Kinsella wore fancy dress and T-shirts bearing anti-knife crime slogans at his funeral today.
Video footage of the event shown by ITV News showed a number of couples, some in fancy dress, kissing as people held signs with supermarket-style slogans like "Live well for lez".
Bearing "Optimal performance for first time smartphone users" as its slogan, it was built for the lower-end of the smartphone market — it was fancy, but not too fancy.
The slogans.
Slogans flew.
Fancy names, fancy personas.
Fancy restaurants.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com