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If you're accustomed to thinking of rhetoric as dealing only with fancy language, think again.
The thrill of these moments may be a big part of the reason she uses fancy language.
Under the fancy language is an all-too-clear message: biology (our "giant molecules") made Ressler a biologist.
"There is no rhetoric" may be true if rhetoric means simply the lightweight, imprecise idea "fancy language".
"It gives me a little extra edge if somebody uses some very esoteric or fancy language," he said.
Art is for the galleries, for the money, champagne, good taste, fancy language, the posh boys at the Courtauld, Christie's, the Tate.
Similar(43)
Some fancy new language will doubtless be found to give an illusion of progress.
And Labor sources say Turnbull's talk about "agility" and "innovation" and exciting times" is "poison" in working-class electorates, where workers hear it and think it's fancy code language that means they will probably lose their jobs.
And what made me laugh like a drain when I reviewed this was the fact that one of the editors actually commented, without irony, that some readers had "suggested that all we had done was to present some very obvious and well-known ideas and dressed them up in fancy conceptual language – designed to appeal to restricted elite audiences who shared the common code of jargonised text".
That shushing sound has "formidable phonetic power," Mr. Rosten once observed in his best fancy-shmancy language.
Reed fancied dictionary language like "capricious" and "harridan," but he found special magic in the word "bells," sounding from above, "up in the sky," as he sang on the Velvets' "What Goes On".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com