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Understated, shocking, odd and yet so very familiar, Familiar addresses the themes that resound through "the strange, enormous, echo-filled room[s]" of our lives.
The Jockey Club is a place in which the names dropped at the bar are vaguely familiar — familiar because the people were once in films or because their families have even more money than they can spend on boats and alimony payments — and the names displayed on the membership invitations seem designed to trigger the same kind of brand identification as modish brands of gin.
I love the quotation "history is the art of making the familiar strange and the strange familiar". I feel like with these figures we often make the familiar familiar.
Similar(57)
But already, an all-too-familiar familiar name has emerged.
Information on experts' authority included levels of familiarity with the indicators (extremely familiar, very familiar, somewhat familiar, somewhat unfamiliar, very unfamiliar, extremely unfamiliar) and judgment criteria on these indicators (theory analysis, practical experience, literature review, intuition) [ 56].
After scanning subjects were asked to rate the familiarity (ranging from 0 = not familiar; to 3 = familiar).
For the familiarity rating scale, 5 = very familiar, 4 = fairly familiar, 3 = neither familiar nor unfamiliar, 2 = nearly unknown, and 1 = totally unknown.
Familiarity was rated on a 7-point scale (1 = least familiar, 7 = most familiar) by subjects during the task.
Playbacks varied with respect to the familiarity of the stimuli to the local group, using the following dyads: (1) familiar male 1 versus familiar female 1; (2) familiar male 2 versus familiar female 2; (3) unfamiliar male 1 versus familiar female 3; (4) familiar male 3 versus unfamiliar female 1; and (5) unfamiliar male 2 versus unfamiliar female 2 (Table 1).
Familiarity ratings on a seven-point scale (1 = very unfamiliar; 7 = very familiar) differed significantly between the 2 odor sets, as shown by a paired samples t-test, t 82) = 16.92, P < 0.001 (M high familiar = 5.86; SD high familiar = 0.73; M low familiar = 4.16; SD low familiar = 1.05).
Familiar face — very familiar.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com