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While there are plenty of big brands paying for huge campaigns through ads APIs or account reps, small businesses around the world can greatly benefit from self-serve ads that leverage their more familiar connection with customers.
It's common to feel a familiar connection to celebrities, even though you've never met them.
There's always a familiar connection we have with the crowd at Jazz Fest because they are our friends and our neighbors.
Their reunion certainly didn't seem arbitrary: Though we haven't seen them together a ton since they divorced, the actors and the characters have such an easy, familiar connection that their reconciliation scene absolutely worked.
A preliminary interpretation of pedigrees disclosed that a familiar connection existed among several of the affected dogs.
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Befitting such familiar connections, his project started with a suggestion from his wife, an anthropologist, that he should document the area threatened by the proposed hydroelectric plants.
But there were also familiar connections to CBS's great success in the last decade, led by yet another new comedy from that network's prime hit-maker, Chuck Lorre, and a long roster of stars with pedigrees, like Robin Williams, Will Arnett, Sarah Michelle Gellar, Josh Holloway and Toni Collette.
Apple has opted to replace these familiar connections with USB, a high-speed serial architecture that has suffered from slow adoption on the Wintel platform despite its technical advantages (see the sidebar "USB: Ready for Prime Time?").
I slowed down as I drove deeper into the park and felt my brain making all the familiar connections, firing off spiraling trains of thought from every sensory stimuli.
If I'd used a name that was familiar [in ' connection with "The Legend of Alderley"] considerable baggage would have come with it".
One particular transition, from Hou Hsiao-hsien's "Three Times" to Antonioni's "The Passenger," offered elegant evidence of a familiar critical connection.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com