They were not buying José Mourinho's familiar assertion, delivered this time on the banks of the Bosphorus, that his is a team of novices.
Neither could the foundation's research team find any evidence for the familiar assertion that trips off the tongue of margarine manufacturers and apostles of government health advice, that eating polyunsaturated fat offers heart protection.
That is encapsulated in the theme of the consumer and trade advertising and promotion campaign for Real Simple, which rewrites the familiar assertion that "Less is more" to declare: "Do less.
Speaking at a Republican rally in Iowa on Saturday, Mr Trump was met with a silent protest as he repeated his now-familiar assertion that Muslims shouldn't be allowed to enter the US.
He had gone on state TV earlier to repeat the now-familiar assertion that opposition sabotage rather than a lack of maintenance had caused the afternoon blackout, saying hackers had attacked computers at the country's main hydroelectric dam.
Maybe it is no more, cast in ancient idiom, than a familiar blatant assertion that, "God told me...".. The dream of governance lets the new king imagine what his reign would be like.
By now most of us are familiar with Reed Hastings assertion that Netflix's goal "is to become HBO faster than HBO can become us".
Although Giffard did not directly attribute the mother's difficulty in assisting birth, due to her breathing problems and lack of stamina, to the fatness of her body, the reader might have made the connection if familiar with the assertion in other texts that fat people were likely to suffer breathing difficulties.
Given the howling political firestorm over Richard A. Clarke's new book, "Against All Enemies," it is surprising how familiar many of his assertions sound, his recitation of pre-9/11 antiterrorism missteps by the Bush and Clinton administrations echoing earlier books and old newspaper and magazine articles.
By now most of us are familiar with Reed Hastings assertion that Netflix's goal "is to become HBO faster than HBO can become us". Now, finally, HBO has taken a huge step down the path that leads in Netflix's direction, raising the question of what they'll do to remain competitive, particularly when most would agree that HBO has the far superior content library.
