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Written by a medical oncologist and a breast cancer survivor, who spent seven years researching alternative healing therapies, the book addresses all the familiar alternatives including acupuncture, homeopathy and naturopathy.
Although the convergent variation of the standard view will likely be more attractive to liberal critics than familiar alternatives, they still have reason to be skeptical.
More generally, will the resulting theory retain the distinctive features of contractualism that appeal to those who are unsatisfied with familiar alternatives such as Kantian ethics or rule consequentialism?
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Another imperative is to invest not only in familiar alternative energy sources like wind and solar power, but also in basic research, next-generation nuclear plants and experimental technologies that could smooth the path to a low-carbon economy.
Diesel power, the most familiar alternative for improving fuel economy, is a popular choice for buyers of big pickup trucks and sport utility vehicles like the Ford F-Series, the Dodge Ram and the Chevrolet Suburban.
This continuum appears to have less and less explanatory power as firms are increasingly blurring their established boundaries to engage in neither the familiar alternative of arms'-length market contracting nor in the former ideal of vertical integration (Powell 1990).
"For smokers who can't quit, we are obligated as a society to inform them that they have far safer ways to use [tobacco]." One familiar alternative is smokeless tobacco, which is sold as chewing tobacco or moist snuff (including tiny teabag-like sachets known as snus).
This show of works on paper offers an intimate alternative to Mr. Scully's familiar muscular approach to stripe and grid painting.
Because "Once" uses song and dance in a way I've never experienced in an American musical (even if its sound will be familiar to alternative radio listeners): to convey a beautiful shimmer of might-have-been regret.
While many travelers may be familiar with alternative airports near their home bases, they are often not aware of the options near their destination cities. "If I say Chicago, you don't necessarily think of Milwaukee, but it's only 75 miles away and you may be able to get a better fare," Mr. Trippler said.
If there are performance issues in your custom app, users could abandon it for a familiar consumer alternative.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com