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Avoid false balance.
There's a big difference between actual balance and false balance.
False balance has been restored to the force.
This practice of false balance misinforms the public and does us all a disservice.
Unfortunately this practice of false balance appears to be spreading to politically neutral media outlets.
For years, the BBC has been criticised for the false balance of its climate change coverage.
I'm glad to be hearing more from readers about avoiding false balance.
The Times does not have written guidelines for reporters on false balance.
On other subjects, The Times has made clear progress in avoiding false balance.
There's a term to describe giving more time to opposing view points than the evidence actually supports – false balance.
False balance between two, usually unequal sides isn't journalism; it's colluding with the powerful against the voiceless.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com