"falling consumption" is correct and can be used in written English.
It is typically used to refer to a decrease in demand for goods or services. For example, "The government is trying to curb falling consumption of energy."
But could falling consumption and poor marketing be linked?
Second, you need to look elsewhere for the cause of China's falling consumption ratio.
Gallaher is trying to overcome falling consumption at home by expanding in countries like Russia and Kazakhstan, where some smokers are switching to Western brands.
Years of price rises and costly advertising campaigns have seen the headline value of Irish sales hold up despite falling consumption.
For the first time since the 1930s, greenhouse gas emissions may even be on a downwards trajectory thanks to falling consumption, a calming of commodity markets, mothballed factories, declining air travel and reduced production of fossil fuels.
But a MasterCard Advisors report released Tuesday showed that in the last two weeks, with pump prices falling, consumption of gasoline was down only 6.4percentt in each week compared with the same weeks of 2007.
Though domestic production falls, consumption rises, forcing us to look for new plays, new deposits, and new extraction technologies with increased urgency.
Chingchai Lohawatanakul, chief executive of Charoen Pokphand Foods, the flagship unit of the CP Group, says that as prices fall, consumption will grow even more.
And for price increases to be sustainable, they must be matched by wage increases; otherwise real purchasing power falls, consumption pulls back, and the economy weakens until prices adjust downward.
OPEC is racing to get ahead of falling oil consumption around the world.
